How to Solve "Never Had a Website" Problems

If you think back, during your career, there are a lot of business challenges you have successfully completed "for the first time".

With a bit of research and a bit of planning, it's a brilliant feeling to accomplish something that felt daunting at first.

Although websites have become a vital part of business success, many businesses have't spent much time thinking about how their website is going to work for them, or their customers, because they hold themselves back in two critical ways.

Over the years, I have found there are there are two key "technology-related" fears that stifle people's motivation to bring in more online business. Do these thoughts sound familiar...

1. "I've never had a website before. I have no clue where to start! There's just too much to learn! I haven't got the time. I don't think I could master something that difficult!"
2. "I'm hopeless with computers. I hate them. They hate me. I will never be able  to pick up any skills that will help me make my website work for my business."

These limiting beliefs make it impossible to nurture any enthusiasm for working on a business website.

Now I'm not saying you suddenly need to buy armfuls of computer textbooks and start learning how to code - that's clearly not the answer.

The answer is to look at all the other activites that successful online companies do, that don't need any computer skills - and make sure you feel comfortable doing those.

How Do I Know You Are Able To Succeed with Your Website?

The key part of coming up with ideas for a successful online website strategy doesn't need any computer skills. That probably sounds too good to be true, but you'd be wrong - it is possible.

When I was a consultant for London design agencies that worked with blue-chip companies, the team of people that helped the companies improve their website couldn't actually build one! I was amazed and for me, that was a real lightbulb moment. 

The team had enough knowledge and skills to identify what was wrong with the site, and how customers wanted to improve the website so it became more useful and rewarding to visit. But to build a website - never in a  million years!

Once this team knew how to create a clear and concise "blueprint" of how the site needed to work, they put it together and gave it to the developers to work from.

This approach worked like a dream. It solved 5  key problems:

1. In a few hours, people without any technical skills could confidently analyse the problems with a website and clearly describe how a the site was to be be enhanced - with certainty.
2. A lack of techinical skills didn't exclude key people with a real understanding of the business and its customers anymore. Essential business knowledge was woven into the website strategy with ease
3. The blueprint was quick to produce - anyone can create a hand drawn sketch on paper , or use their Microsoft Powerpoint skills to lay out some basic boxes and text to represent the site. Your blueprint is created in in a few hours at most.
4. The "visual" blueprint could be shown to the customers, and they could highlight if there were any more rough edges that needed removing - before any time, effort and money was spent on web designers and web developers. This removed a significant amount of project risk since the changes had been double-checked with present and future customers to make sure they were acceptable. Fixing something at the "on paper" blueprint stage is 100x cheaper than fixing it when the site has gone live.
5. The developers found working with the concise, clear, annotated diagrams much easier than wading through pages and pages of  rambling written explanations of the requirements. There was a good quality plan to follow. Also developers know the changes are improving the website and that the possibiliy for frustrating rework a short time later was removed.

The Website Success System uses these tried and tested techniques to remove the problems and anxiety that businesses face when they work on their website. It's not a bootcamp where I teach you programming and how to tweak images in Photoshop. It's all based on developing the soft skills that are a vital part of a successful website - your analysis, planning and strategic skills.

Discover right now how you too can retake control of your website and create a site you and customers will love! Become a Website Success System Member TODAY!