The first impression customers get of your website and your business is geared by the impression made by your website homepage. It has a major effect on its success or failure.

Your website homepage can be the determining factor in the reader's choice to delve further into your site or bounce off after a cursory glance, to go back to the search engine and look for something more relevant.

Despite this, many websites miss this great opportunity to lure in its readers, simply by having poorly targeted or poorly displayed homepage content that does not immediately inform them what the site is about.

Read more: How to Optimize Your Homepage to Avoid Causing Your Customers Problems