Do you want visitors to stay on your site for longer. Maybe make more enquiries? Or buy more products and services from you?

If the majority of your visitors are clicking away within a few brief seconds (bad bounce rate), it’s a sign that your website is not very customer (or user) friendly. Here are some tips to make your website more effective for your business.

Read more: 10 Ways to Improve Your Business Website - Part 1

In the previous article, we looked at 5 ways to get visitors to stay on your site for longer and generate more online sales and enquiries? Here's 5 more ways to improve your bounce rate so that visitors look at multiple pages on your website when they visit, not just one, before they leave your site.

Read more: 10 Ways to Improve Your Business Website - Part 2

If you’ve been following from part 1, you have now set the specific objectives for your website and you know what your target market is. Now it’s time to move on to the design of your business website. Web design is actually the heart of the matter and can make or break your site’s presence on the internet.

Aside from establishment of objectives and gaining an insight into your audience, there are four fundamental concepts to take into account for improving website conversion. These are:

1. Site structure
2. Messaging
3. Calls to action
4. Graphic design

Let us discuss each one.

Read more: How to Improve Website Conversion Rates. Part 2