Pretty much every website uses images - some doing so more effectively than others. Images are an important part of any website and can be used to instantly communicate various messages, far more quickly than words can. Images can be used to sell products, show what you do or persuade site visitors to contact you.

Follow these following guidelines and make the images on your site work harder for you. Ensure that all images are:

Read more: How to Use Images Effectively on your Business Website

A fundamental guideline in web accessibility is making text scalable for people with visual disabilities.

However, without the proper knowhow, text often disappears when resized and the page gets usability problems. Here are pointers that will make your site work for all visitors, whether or not they change the text size.

Read more: Make Sure Your Website Text is Still Legible When It is Resized

The first impression customers get of your website and your business is geared by the impression made by your website homepage. It has a major effect on its success or failure.

Your website homepage can be the determining factor in the reader's choice to delve further into your site or bounce off after a cursory glance, to go back to the search engine and look for something more relevant.

Despite this, many websites miss this great opportunity to lure in its readers, simply by having poorly targeted or poorly displayed homepage content that does not immediately inform them what the site is about.

Read more: How to Optimize Your Homepage to Avoid Causing Your Customers Problems