The first impression customers get of your website and your business is geared by the impression made by your website homepage. It has a major effect on its success or failure.

Your website homepage can be the determining factor in the reader's choice to delve further into your site or bounce off after a cursory glance, to go back to the search engine and look for something more relevant.

Despite this, many websites miss this great opportunity to lure in its readers, simply by having poorly targeted or poorly displayed homepage content that does not immediately inform them what the site is about.

Read more: How to Optimize Your Homepage to Avoid Causing Your Customers Problems

Sort and filter functions of a business website can enhance its usability and bring about positive results in conversion rates.

A large-scale online shopping site which offers customers hundreds of products will benefit from sort and filter features by giving purchasers the option to view only products which closely match the category or item they have in mind.

It's so basic, so fundamental, it makes you wonder why so many online shops miss out on this function.

Here are some pointers for setting up sort & filter functions for your site so it becomes a "no-brainer" for customers to buy from you:

Read more: Make More Money Online With User-Friendly Product Sorting and Filtering Features

Good website navigation is essential to help you showcase your products and services for customers quickly and easily. A good website has intuitive navigation which leads to great usability and a fun and rewarding experience for the visitor.

It's critical to remember, when you attract visitors to your website, they musn't be left struggling, staring at a page attempting to figure out what to do.

Read more: How to Optimise Website Menus