Creating Credibility

What Causes Poor Online Sales

Fed Up Thinking: Why is it People Just Don't Buy From Our Site!!

From the customer's perspective, there are some fundamental things that put them off buying from you - the good news is they are easy to fix once you know what what they are and how to fix them.f

Poor Contact Methods

Firstly, you need to come across as being a real company that cares about offering a good service to the customer. You can look like a "fly-by-night" scammer if your contact details are hidden away deep within your site and consist of just a lone email address. Alarmbells start to go off in your customer's mind. If they think getting a refund, returning goods, or contacting you for some after-sales support is going to be difficult if there's a problem, then they're not going to buy anything from you - they'll look for a company they think will be more trustworthy and easier to work with.

How to Generate More Leads With Your Contact Us Page

A contact page is much more that just adding your phone number and email address. This page should give the person on your website all the possible options they can contact your business.

The contact page should consist of 3 main sections:

1. Company address

2. Telephone and fax numbers

3. Contact form

If you are finding social networking is a benefit to your business, add your add your twitter and facebook details so prospects and customers can follow you.

You could also add an image to the page to brighten things up so it's not just all text. Be careful, don't add amateurish graphics like clip-art of phones, letters and postboxes - from the customer's perspective, it makes your site look dated and chips away at your business credibility

8 Ways to Gain Expert Status Online

No matter what business you are in it always helps to be seen as an expert. If you were calling someone to fix a drain or sell your house you would approach the person you saw as most credible and reputable in that area of expertise.

To become an expert takes hard work and experience. It can involve study or the honing of practical skills. It demands high standards of work. But after all this effort will you be perceived as an expert? If you feel you've earned the mantle of expert but are not recognized as one, here are eight ways to start establishing your reputation.

How to Increase Sales With Your “About Us Page”

Very often people think of their about us page as a corporate dumping ground or an afterthought – something that has to appear on a website, but are baffled when it comes to working out what exactly needs to go on there.

This is a real problem, because the “about us page” is a key way to build online credibility – and as you’re already aware, customers only buy from people they know, like and trust. So lousy about us information = lousy sales! This problem worsens, the more expensive the products and services are, so it’s vital that you get the about us page right.

Here are 3 ways to improve your about us page and make sure customers know more about your business.

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