Saturday May 19

How to Optimise Website Menus

Diagram version of a website sitemapGood website navigation is essential to help you showcase your products and services for customers quickly and easily. A good website has intuitive navigation which leads to great usability and a fun and rewarding experience for the visitor.

It's critical to remember, when you attract visitors to your website, they musn't be left struggling, staring at a page attempting to figure out what to do.

It's your job to ensure it's easy for visitors to quickly  see what information is available and where to go to find what they're looking for on "autopilot". If they have to think really hard about what to do, you've lost them!

Remember the golden rule: If someone can't find it, it doesn't exist! You might as well not have bothered adding it to your website. So do you and your customers a favour and make your website easy and rewarding to navigate.

In this video I share some tips I use in my consultancy to streamline my clients' website navigation.

 

 


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Key Facts

Why You Should Trust Me with Your Website?
I applied this system to  improve a the biggest ever retail IT project in Europe, a £300 MILLION system processing 98 BILLION transactions a YEAR, and used by 65,000 people all day every day.
Page views for a Government website lept by 4200% - from 16,000 views to 8 MILLION views per year when they published information and features I identified that their visitors were desperate to access.
Clients have paid me for over £500,000 for my consultancy advice, asking me to come back and work on more areas of their online business.
I genuinely care about making the online world a better place and I go the extra mile to make sure you can copy my strategies in your organisation
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