How to Make Your Website Effectiveness Measurable

ICanMeasure After setting up your business website, the next job is to review your website statistics and see how your site is performing.

Unfortunately, website stats only give you partial information for measuring how your website is performing. That's not to say website stats aren't important - They can be very illuminating, telling you things like:

Which are the popular (and unpopular!) sections of your website
How long visitors stay on your site - seconds or minutes?
How they move through your site from page to page - how do they use your site
Their geographic location
The search words they use to find your site - what do they want to do or find
The website they visited immediately before yours

However, these statistics are purely empirical - they don't reveal what's really going on in your customers' minds.

Why Website Statistics Don't Give You Enough Information To Make Informed Business Decisions About Your Website

To create a successful website, you need to know exactly why people are visiting your site, how easily they can accomplish everything they wanted to do, and how they would improve your website to make each visit better still.

Webstats don't give you this information. That's why when you visit a popular website, you are often asked to take part in a survey asking you about the purpose of your visit and whether or not your goals for the visit where met. (Tip: Next time an online website survey pops up - have a closer look at what your being asked and think about why).

The Website Success System shows you how to measure how customers will react to your website, plus gives you step by step guidance to help you work with customers to reveal your website strengths and weaknesses.

By implementing the system, you are able to gather detailed statistics and direct quotes from your customers about what is working or not working for them during a visit. Just imagine how powerful it is when in just a few hours of analysis you can:

measure exactly what your customers are thinking about your business - in their own words
measure how many customers share the same thoughts and opinions about your website so you can apply improvements that help the maximum number of visitors
measure what customers like or dislike about your website - and your competitors' websites too!
measure how exactly customers would make it easier to do business with you online

The system is quick and cheap to implement - there are no expensive tools required or lengthy procedures to follow.

The feedback is straightforward and easy to gather and lets you measure any aspect of your website - whether it's something "concrete" like the time it takes to place an order, or abstract like how confident customers felt as they completed the steps to place that order with you online.

Another key benefit of the Website Success System is that it also shows you how you can measure how customers perceive "cheap and cheerful" paper prototypes of what you would like to change on your website to make it improve it for your customers. It's 100 times cheaper to fix a paper prototype than a website that's gone live, so you can elminate a lot of project risk and avoid unneccesary expense. (Big name websites always use this method to measure any changes before they commit to making them on their live websites).

For over 500 ways to self-assess how customer focused your website is, plus access to te step-by-step system that lets you accurately measure the performance of your website and the opinions that customer have formed about doing business with you online, become a Website Success System member TODAY!